In 2015, the Lagos University Teaching Hospital (LUTH), Idi Araba, reopened its Assisted Reproductive Clinic after closing in the mid 1990's due to a lack of institutional and government support. According to Premium Times, this centre was one of the five government-owned IVF clinics in Nigeria. In the 2014 and 2015 Appropriation Acts, ₦24,436,216 and ₦25,999,966 were allocated respectively to equipping of the IVF Centre.

Families in northern Nigeria face some of the highest maternal and child mortality rates in the country. The BBC World Service set up a weekly Hausa-language radio show, Ya Take Ne Arewa (What’s Happening up North), to improve family health by tackling health issues facing women, families and communities. During its run, the programme was listened to by 8.6 million people in 15 states. Targeting an audience of parents and caregivers, the 30-minute weekly show focused on topics such as: antenatal care, diarrhoea treatment, or birth spacing, exploring them from a number of viewpoints. Guests included those affected by the topic in question, alongside medical experts, community and religious leaders and government officials. Ya Take Ne Arewa was first broadcast in 2012 and builds on a previous Hausa-language programme called Ya Take Ne, which targeted young Hausa speakers and dealt with HIV and AIDS-related issues.

Mobile Midwife aimed to deliver medically sound, stage-based health information to pregnant women and nursing mothers by voice in local languages. Subscription costs N30 per week, and each week users received one voice call from the platform with a recorded message tailored to their stage of pregnancy or baby’s age. Each call lasted 1 minute 45 seconds. Users also received a daily SMS with a summary of that week’s voice message and related information. The information was available in English, Pidgin, Hausa, Yoruba, or Igbo. Grameen had already launched such a service, called “Mobile Midwife”, in Ghana under a partnership with the Columbia School of Public Health. Because Airtel Nigeria was engaged early on, it was decided it would be the first operator to launch the service. Grameen Foundation and VAS2Nets awarded Airtel Nigeria a six-month exclusivity period, after which Mobile Midwife would be offered to other local operators as well. The service was launched on Airtel Nigeria’s networks across the country in October 2014 and was offered to other Nigerian mobile operators from March 2015. Grameen’s initial target was to reach 200,000 Nigerian women in the first year, with aggressive growth targets thereafter.

The National Malaria Strategic Plan 2014 - 2020 is a strategic plan from the Federal Ministry of Health that aimed to reduce the malaria burden to pre-elimination levels and bring malaria-related mortality to zero by 2020. The major national targets as outlined in the National Malaria Strategic Plan (NMSP) 2014-2020 are as follows: 1. At least 80 percent of targeted populations utilise appropriate preventive measures by 2020; 2. To ensure that all persons with suspected malaria who seek care are tested with RDTs or microscopy by 2020; 3. All persons with malaria seen in private, public health facilities or community agents receive prompt treatment with an effective anti-malarial drug by 2020; 4. At least 80 percent of the population practice appropriate malaria prevention and management by 2020; 5. Put in place a system for timely availability of appropriate antimalarial medicines and commodities required for prevention, diagnosis and treatment of malaria in Nigeria by 2018; 6. At least 80 percent of health facilities in all LGAs report routinely on malaria by 2020, progress is measured, and evidence is used for programme improvement; 7. To strengthen governance and coordination of all stakeholders for effective programme implementation towards an ‘A’ rating by 2017 that is sustained through to 2020 on a standardised scorecard.

In this study, 207 Traditional Birth Attendants (TBAs) in Ebonyi State participated in research to evaluate the impact of giving TBAs cash incentives for maternal postnatal referrals on early maternal and neonatal postnatal care use (within 48 hours of delivery). The study revealed that cash rewards increased referrals made by TBAs by 182 percent and more than tripled the proportion of clients that attended postnatal care. However, clients of incentivized TBAs were still much less likely to receive postnatal care compared to mothers delivering in a health facility, suggesting that other potential barriers may prevent women from seeking and accessing care.